German carmaker Audi has concluded a sponsorship agreement with cyber brand Astralis, first reported by the Danish organization itself in his Twitter. Recognizable logo will appear on the automaker's famous outfit of the team that in a few days to take part in LAN-tournament ELEAGUE Major 2017. Audi also are partners such as the football giants Bayern Munich and Real Madrid.
"This is a very interesting field, with a very wide demographic. When we analyzed all these figures, we saw that eSports is interesting not only children and adolescents but also adults." - Commentary Christian Thorne, chief marketing officer of Audi.
This transaction is particularly important not only for Astralis, but also for e-sports as a whole. Sign of a major sponsor in the eSports market could pave the way for other weighty investors who are cautious about this promising business sector. So on the eve of eSports organization SK Gaming, under the auspices of which plays a team became champion in both major-tournament 2016, made a deal with VISA. International payment system has become the general sponsor of SK Gaming, and self sponsorship agreement - one of the largest e-sports.